Frieze London 2019. Photo by Linda Nylind. Courtesy of Linda Nylind/Frieze
Grappling with ongoing uncertainty surrounding large-scale events in the UK, Frieze has sent a letter to its exhibitors saying that, if it can go ahead with its Frieze London and Frieze Masters fairs in early October, they will have to be smaller, with fewer visitors and may be combined into one tent for the first time. The organisers have asked galleries to confirm whether they would like to exhibit at the two fairs by next Friday 26 June, but stresses that it will refund 100% of stand rental fees to every gallery that commits, if it is forced to cancel.
In the letter sent today, signed by Frieze Fairs' global director Victoria Siddall, artistic director Nathan Clements-Gillespie and deputy director Romilly Stebbings, Frieze says: "Significant changes will need to be made to the fairs to reflect the times we are in. Therefore, before we ask you to re-commit to the fairs, we wanted to outline what these measures will most likely entail."
First, the fairs will be smaller and Frieze says it is "exploring ways to rethink the space, including the possibility that Frieze London and Frieze Masters are brought together under one roof on the south side of Regents' Park (the Frieze London site)."
The fair will also "introduce new measures to ensure the health and safety of everyone involved in the fairs" including, but not limited to "thermal scanners at the entrances, digital passes, and reimagined public areas such as cafes and bathrooms." The layout of the fairs will also be changed, with additional entrances and exits.
Fewer visitors will be permitted to avoid crowds and Read More – Source