Social media platforms are the perfect virtual meeting places, so it is only natural that, as museums and galleries are closing their doors in light of the Covid-19 pandemic, they are focusing on their online accounts. Many are sharing videos, live streams and online events using the tag #MuseumFromHome. On Twitter, the Museum of Modern Art (MoMA) in New York kicked things off by posting a new soundtrack by Conor Bourgal called A Portable Embrace, “to keep you company in front of a painting, or when youre alone in a city”, according to the museums website. The museum is also inviting writers to share original poems about works in its collection, which you can access from MoMAs Instagram stories or its website.
But it is the San Francisco Museum of Modern Art (SFMoMA) that is at the forefront of promoting digital museum content on Twitter under the #MuseumFromHome banner, tagging and retweeting other spaces initiatives. It is an essential follow if you want to keep up to date with forthcoming events.
Were proud to be part of a community of museums working to provide ongoing or expanded #MuseumFromHome options to our communities in response to recent closures.
— SFMOMA (@SFMOMA) March 14, 2020
MoMA and SFMoMA, like so many art institutions around the world, are trying to be innovative on social media during the lockdown. “Heres to the many (virtual) ways we can continue coming together as we #MuseumFromHome,” reads one of the MoMAs Instagram posts. More than ever, live streaming on platforms such as Twitter, Facebook and Instagram is being explored in new ways.
The Mori Art Museum in Tokyo posted a walkthrough of its Future and the Arts exhibition on its Instagram account; The Broad in Los Angeles did the same with its Yayoi Kusama Infinity Mirrored Rooms (“see what its like to be in this installation for longer than 45 seconds” they quipped in one tweet); the Aga Khan Museum in Toronto has streamed performances on Facebook Live; and the National Gallery of Art in Washington, DC is doing daily tours of its galleries. Most of these have been saved and are still available to view.
Join us for a #MuseumMomentofZen at 11 a.m. PT on Monday, March 16 when we livestream Yayoi Kusamas The Souls of Millions of Light Years Away on Instagram Stories. For the first time, youll be able to see what its like to be in this Infinity Mirrored Room for longer than 45 seconds. We may be temporarily closed, but you can still enjoy our art even when you're not here #TheBroadFromHome Stay connected and be among the first to know when we'll reopen by subscribing to our newsletter at the link in bio. ___ Yayoi Kusama, Infinity Mirrored Room—The Souls of Millions of Light Years Away, 2013. Wood, metal, glass mirrors, plastic, acrylic panel, rubber, LED lighting system, acrylic balls, and water. The Broad Art Foundation. © Yayoi Kusama. Video by @tony.ung
A post shared by The Broad (@thebroadmuseum) on
But everyone is still getting to grips with how best to move towards this virtual existence. Many museums are asking visitors and viewers directly to suggest the kind of content they want. The Kunstmuseum Basel, for example, has been crowdsourcing ideas on its Twitter and Instagram stories for what they are calling The Digital Museum. One thing is for certain—Covid-19 is great for museums social media followings. The Uffizi Galleries in Florence launched a Facebook page on 10 March and within a week they had more than 30,000 followers—which is not quite as shocking as the fact that one of the worlds most popular museums has only just joined the worlds most popular social media platform.
While the National Gallery of Art in Washington, DC, is closed it is doing daily tours of its galleries Courtesy of the National Gallery of Art
The top six art hashtags to follow while on Covid-19 lockdown
As mentioned above, this is an essential feed to follow for the latest online initiatives. Read More – Source