Insta’ gratification: five steps to the perfect Gram in 2020

Jeppe Hein's All You Are is the Result of What You Have Thought (2019) at Art Basel in Miami Beach 2019 © David Owens

New year, new you—or at least the appearance of a new you, outwardly displayed through the distanced comfort and filtered reality of social media. Here are our top tips to perfect your art Gram game in the new year.

Be reflective

No, not upon the state of society—literally reflective. Try as we might, Grammers cant resist an art selfie. At Art Basel in Miami Beach earlier this month, VIPs queued to get a picture with Jeppe Heins neon work, All I Need Is Less (2019). The text, embedded in a two-way mirror, provides the “perfect excuse to take a photo of yourself without taking a selfie”, says the dealer Nicolai Wallner, who sold all three editions of the work at the fair and replaced it with All You Are is the Result of What You Have Thought, (2019). And if the work is reflective upon society? Then all the better.

Let the art speak for itself

Who wants to have to type out works underlying messages and art historical references on their phone while on the go? Text-based pieces, such as Heins, above, dont require long captions of explanation, pack a punch, and can capture a mood. Mel Bochners glittery scrawl Everybody Is Full of Shit (2018) seems particularly apt these days.

Be there or be square

The art world is increasingly about the “event”—whether a star-studded gallery opening, an immersive art experience, or the years biggest art fairs. “More people are coming to fairs just for the Instagram moment,” says Alex Fitzgerald, an associate director at Andrew Kreps Gallery. Make sure youre on the list.

Make em laugh

Instagram is the place to find the lighter side of the art world, with accounts full of sarcastic quips. The account @jerRead More – Source