EXCLUSIVE: Comscore has promoted Arturo Guillén to SVP & Global Managing Director of its movie division. He takes over for departing Comscore Film SVPs Steve Buck and Jim Zak.
Guillén, a Spain native, was in Los Angeles this week meeting those in the stateside distribution and exhibition sphere as they came together for NATOs Fall Summit and last nights Pioneer dinner celebration honoring Charlies Angels director Elizabeth Banks.
Guillén will oversee Comscores movie operations that span 200 employees across 70 markets, covering 90% of the global box office. Comscore is the crossroads for exhibition and major studios when it comes to collecting ticket sales and reporting box office in real time. Comscore also has a partnership with Screen Engine, PostTrak, which provides weekend exit polling and moviegoing demographic reports for the major studios.
Guillén is a 23-year international box office industry veteran who has worked for such B.O. analytics companies as Nielsen EDI and Rentrak. He expanded Comscores box office reporting practices to booming cinema markets like Turkey, Middle East, West Africa and India while fortifying the companys footprint in established markets such as the UK, France and Germany. Guillén launched Rentraks first international VOD measurement service with leading Spanish platform Canal Plus/Yomvi. Before his promotion, he oversaw EMEA & India operations at Comscore. He has also been involved in Comscores partnerships with start-ups inlcuding Showtime Analytics and Gower Street Analytics.
“Were excited about moving forward. Weve been collecting data and servicing it for quite some time. Our focus nRead More – Source