Fashion Designer Thought School Shooting Hoodies Were A Good Idea

Fashion Designer Thought School Shooting Hoodies Were A Good Idea@bstroy.us/Instagram

While school shootings and what causes them remains a contentious issue in the US, people have been left horrified after a fashion designer unveiled controversial hoodies featuring the names of schools devastated by shootings.

To make things even worse, the hoodies featured bullet holes, proving that seemingly no subject is off limits when it comes to profiting off tragedy.

Dystopia-inspired fashion house Bstroy, founded by Brick Owens and Dieter Du Grams, debuted the offensive garments in New York this weekend, as part of its spring menswear collection.

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Bstroy Season 5 SS20 SAMSARA. Photography : @nateshuls @kusumadjaja

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However, after posting pictures of the school shooting hoodies on social media, the brand was inundated with comments branding their work disgusting, callous and revolting, among other things.

As per the New York Post, Kyle Kashuv, who survived the mass shooting at Marjory Stoneman Douglas, took to Instagram to give Bstroy a piece of his mind, writing:

I would just like to say, what actual the hell is wrong with you. Goddamn monetizing off a school shooting. Disgusting.

Another user, who goes by the handle of @Kzaenzz and is also thought to a student at Stoneman Douglas, wrote:

My dead classmates dying should not be a f*cking fashion statement.

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Bstroy Season 5 SS20 SAMSARA. Photography : @nateshuls @kusumadjaja

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An Instagram account for the Vicki Soto Memorial Fund, named after a teacher who died at Sandy Hook, added:

As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful.

Youll never know what our family went through after Vicki died protecting her students.

Our pain is not to be used for your fashion.

In response to the school shooting hoodies backlash, the designers attempted to explain their intentions in a bizarre and evasive statement on Instagram:

Sometimes life can be painfully ironic. Like the irony of dying violently in a place you consider to be a safe, controlled environment, like school.

We are reminded all the time of lifes fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.