Britains Got Talent finalist Phil Neale appeared on Dragons Den tonight as he tried to win investment for his new sleep app.
The 29-year-old singer-turned-entrepreneur, who competed in the ITV competition show four years ago, stood before Deborah Meaden, Peter Jones, Tej Lalvani, Sara Davies and Theo Paphitis and revealed his claim to fame as he pitched his phone alarm Snoozle.
In 2015, I made the live final of Britains Got Talent and I made Simon Cowell cry in the semi-final, Phil enthused.
One year later, I managed to disrupt the UK charts managing a slightly cheesy family band.
Phil was then asked by Peter to show off his vocal ability, with the money maker telling him: Sometimes you have to do things that are slightly out of your comfort zone.
Slightly apprehensive about the prospect, Phil said: I will not sing very well, but eventually he gave the fivesome a sample of his talents and sang Trains Soul Sister.
Sadly though, Phil failed to attract any investors for his app with all five panelists backing out of the commercial proposition.
Instead of snoozing, I think he needs to wake up, Peter quipped once hed left the den.
More: Britain's Got Talent
Pitching in front of the dragons is out of your comfort zone, anyway so Peter asking me to sing was an extra test, Phil told the cameras.
Im sure I wasnt very in tune, but neither was Snoozle today.
Phil made it to the finals alongside his dad and two brothers in the group called The Neales, losing out to dog trick act Jules ODwyer and Matisse.
Dragons Den airs Sundays at 8pm on BBC One.
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