Samuel L Jackson has called for support to end Alzheimers disease, calling it a cruel condition that ravaged his family.
The actor is backing a campaign aiming to battle the misconception that dementia is an inevitability of old age, explaining how hes seen six relatives – including his mother, grandfather, aunts and uncles – battle the disease.
Jackson is helping Alzheimers Research UKs £ShareTheOrange campaign, which urges people to think differently about the disease.
He said: Ive been surrounded by Alzheimers most of my life. My grandfather was my best friend growing up, so it was heart-breaking for me to see him not know who I was.
The same happened with my mother soon after she was diagnosed. Her mother had it, her brother had it, her sister had it, and so did my aunt on my fathers side.
It is so cruel having someone who has nurtured you and taken care of you reach a point where they cant even recall your name.
Alzheimers Research UK uses the symbol of an orange in its campaign to symbolise the weight of the matter lost in the brain as the condition develops.
In a new short film, produced by Aardman Animations, Jackson says: The damage to a brain with Alzheimers can leave it weighing 140g less than a healthy one. Thats about the weight of an orange… this shows us it is a physical disease.
Jackson and the charity are hoping to show the public that the Alzheimers in not a given part of getting older, but a disease that can be stopped and potentially cured.
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Jackson said: With research we know diseases can be slowed, they can be stopped.
The Pulp Fiction and Unbreakable star follows Bryan Cranston and Christopher Eccleston, who have both backed the campaign launched by the charity in 2016.
The actor, who is 70, recently celebrated his 39th wedding anniversary with his wife LaTanya.