Speaking at the International Broadcasting Convention in Amsterdam on Friday, Sriraman said she is not worried about being undercut by Apple TV+ when it launches on November 1.
Apple TV+ will be keenly priced at $4.99 a month — two dollars cheaper than BritBox, which is available in the US and Canada for $6.99 a month.
“Im not worried,” Sriraman said, adding that Apple has not announced many shows. It suggests that BritBox thinks that its deeper library of content could still give it the edge for consumers.
Apple revealed this week that Apple TV+ will launch with nine originals, including Reese Witherspoon and Jennifer Aniston-produced The Morning Show, Jason Momoas See, and documentary The Elephant Queen. It will have few archive shows and films, however.