Smaller Art Cologne caters to our short attention spans

Michelangelo Pistoletto's Smartphone – donna seduta e uomo in piedi (2018)
Courtesy of Giorgio Persano Gallery, Turin

Art Cologne has applied Ludwig Mies van der Rohe's aphorism “less is more” to its 53rd edition at Koelnmesse trade centre, 11-14 April, which coincides with the Bauhaus centenary. By reducing the number of exhibitors from 210 to 176, the focus is on quality over quantity, the organisers say.

The fairs director Daniel Hug has integrated the emerging Neumarkt galleries and the Collaborations section (for presentations by two galleries)—both previously on the second floor—into the first floor alongside more established contemporary galleries. Modern and post-war art, and what Hug calls “classic contemporary” (cue a Lee Ufan solo show at Kamel Mennour), remain on the lower ground floor.

The decision was taken after several Neumarkt galleries complained that not enough collectors were visiting their booths. “We had to find a way to bring Neumarkt into the main hall and the only way to do that was to reject some contemporary galleries in order to make room for them,” says Hug, who has been Art Cologne's director since 2009. “A fair has to improve constantly otherwise visitors get bored. In the internet age, people don't have the patience for a really huge fair – expecting them to visit 210 stands over three floors is an insane request.”

The restructuring has been greeted positively by exhibitors. “It creates a better visibility for the Collaborations sector and a better flow of visitors,” says Jonas Kriszeleit,an associate at Esther Schipper (Berlin) which is presenting Julia Scher's works with surveillance cameras from the 1990s and 2018 in collaboration with Drei (Cologne).

“If collectors take five hours to say 'Hello' to everyone, they'd never make it onto a third floor,” says Philippe Joppin, the co-founder of first-time exhibitor High Art (Paris). “The bigger the fair, the more young galleries disappear as collectors go to the galleries they know rather than make discoveries.” High Art is showing duo-form, gestural and performance-based oil paintings by Aaron Garber-Maikovska, priced from $9,000-$75,000.

German artist Ulrike Theusner's pastel works at Eigen + Art's stand-all sold on the first day of Art Cologne, priced between €1,200-€5,000
Courtesy of Galerie Eigen + Art Leipzig/Berlin. Photo: Otto Felber, Berlin

Sales at Art Cologne can take time: “It's a very, very slow fair with few people around,” Mario Cristiani from Galleria Continua (San Gimignano/Les Moulins/Beijing/Havana) laments. Returning to the fair after a few years away, he has sold a painting by Qiu Zhijie, priced at €100,000. “We came back to see the situation in Germany,” he adds.

Indeed, the longstanding history of Cologne's collector base is alluring. “We decided to participate in order to consolidate and develop our European network of collectors; it's easy to see German collectors again at Art Brussels or in Basel,” Constance Dumas, director at first-time exhibitor Nathalie Obadia (Paris/Brussels), says. The stand has sold several pieces, €8,000-22,000, from its soloRead More – Source

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