MP blasts Tesco’s ‘cynical’ beef rib packaging

  • Tory MP James Cleverly has slammed supermarket Tesco for 'cynical' packaging
  • The Braintree MP shared a photo on twitter of ribs with a label covering no meat
  • Tesco said 'The price and weight of a product are always clearly labelled on the packaging'

By Bridie Pearson-jones For Mailonline

Published: 21:19 GMT, 12 March 2018 | Updated: 22:03 GMT, 12 March 2018

Tory MP James Cleverly has slammed supermarket Tesco for 'cynical' packaging.

The MP for Braintree in Essex shared a photo on Twitter of a packet of beef short ribs from the grocery giant.

He wrote 'Hey @Tesco I think this packaging is a bit cynical. If there is a good reason for that big gap I'm happy to hear it' and shared a picture where a label covered a gap between two pieces of meat.

Tory MP James Cleverly has slammed supermarket Tesco for 'cynical' packaging

Tory MP James Cleverly has slammed supermarket Tesco for 'cynical' packaging

The MP for Braintree shared a photo on Twitter of his beef short rib from the grocery giantThe MP for Braintree shared a photo on Twitter of his beef short rib from the grocery giant

The MP for Braintree shared a photo on Twitter of his beef short rib from the grocery giant

The supermarket chain replied to the tweet saying 'The price and weight of a product are always clearly labelled on the packaging. With this product, there needs to be a gap between each piece to ensure that a proper seal occurs to guarantee freshness and quality.'

They added they were aiming to make 'all packaging recyclable or compostable by 2025'.

However, the Conservative Deputy Chairman questioned another product, a cod loin, that also had a label covering a section where some would assume more food would appear.

He responded saying 'Keep up the work to remove single use plastics from you packaging, happy to support moves in this direction.

But you definitely need to rethink your label placement policy.'

Some social media users replied to the politician telling him to visit a local butcher instead of a multi-nation chain.

The Conservative Deputy Chair criticised the supermarket chain for 'cynical' packagingThe Conservative Deputy Chair criticised the supermarket chain for 'cynical' packaging

The Conservative Deputy Chair criticised the supermarket chain for 'cynical' packaging

He also shared pictures of cod loin with deceptive packaging He also shared pictures of cod loin with deceptive packaging 

He also shared pictures of cod loin with deceptive packaging

He also shared pictures of cod loin with deceptive packaging with a label covering no fishHe also shared pictures of cod loin with deceptive packaging with a label covering no fish

He also shared pictures of cod loin with deceptive packaging with a label covering no fish

A Tesco spokesperson told MailOnline: 'The price and weight of a product are always clearly labelled on the packaging.

'With this product, due to the thickness of the ribs, there needs to be a gap between each piece to ensure that a proper seal occurs to guarantee freshness and quality.

'However, we have contacted our supplier partners and will review the approach, including placing the label on the left in the future.'

The chain is not the first supermarket to come under fire for excessive packaging.

In January, Marks & Spencer stopped selling its controversial 'cauliflower steak' after attracting ridicule from consumers who called it 'wasteful' and 'ridiculous'.

In the same month, Iceland became the first supermarket in the world to pledge to remove plastic packaging from all of its own-label products.

Original Article

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